Conversions don’t match reality
Ad platforms report leads your CRM never received — or miss ones it did.
Analytics & conversion tracking
Analytics & Conversion Tracking You Can Trust
If you can’t see which campaigns produce leads and sales, you can’t scale with confidence. We set up and audit GA4, Google Tag Manager, call tracking and platform conversions so every marketing decision is based on accurate data.
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The problem
Signs Your Tracking Is Costing You Money
Calls aren’t tracked
Phone leads, often the most valuable, go unattributed.
Broken or duplicate tags
Double-counted events inflate results and mislead bidding algorithms.
No single view
Data sits in separate platforms with no clear picture of cost per lead or ROAS.
Not sure where your Analytics & Tracking is leaking budget?Get a free audit with clear priorities — no obligation.
Free AuditThe Fecto approach
Clean Data From Click to Customer
We audit your current setup, define the conversions that matter to your business, implement them cleanly through Tag Manager and server-friendly methods, and connect ad platforms, analytics and CRM — so automated bidding optimizes toward real outcomes and your reports reflect reality.
- Audit
- Define Conversions
- Implement
- Validate
- Report
Confident budget decisions
Know which campaigns, keywords and audiences produce revenue.
Smarter ad bidding
Accurate conversion signals help Google and Meta optimize toward real leads.
Every lead attributed
Forms, calls, chats and purchases tracked back to source.
Reports people can read
Clear dashboards focused on leads, cost and revenue.
What’s included
Everything Your Analytics & Tracking Program Needs
Tracking auditConversion strategy & event mapGA4 setup & configurationGoogle Tag Manager implementationGoogle Ads conversion trackingMeta Pixel & Conversions APITikTok pixel & eventsCall tracking setupEnhanced conversionseCommerce trackingConsent mode setupLooker Studio dashboards
Platforms & expertise
Tools We Work In Every Day
Google Analytics 4Google Tag ManagerGoogle AdsMeta Conversions APITikTok EventsCallRailLooker Studio
How it works
From First Review to Scalable Growth
Audit
Review existing tags, events and platform conversions for gaps and errors.
Plan
Define the actions that matter and how each will be measured.
Implement
Deploy clean tracking across site, platforms and CRM.
Validate & report
Test every conversion and deliver a clear reporting dashboard.
ResultsView case studies
Local Service Business
More qualified demand
+65%Qualified leads
−32%Cost per lead
Why Fecto Digital
A Partner Measured on Outcomes
- Tracking set up by the team that relies on it for ad performance
- Focus on business outcomes, not vanity metrics
- Every conversion tested before launch
- Plain-English reporting
FAQs
Analytics & Tracking Questions, Answered.
Why don’t my ad platform numbers match my CRM?
Common causes include duplicate tags, missing call tracking, attribution differences and privacy restrictions. An audit identifies which apply and how to close the gap.
Do you set up GA4 and Google Tag Manager?
Yes. We configure GA4 and GTM properly, including key events, eCommerce data and integrations with your ad platforms.
What is the Meta Conversions API?
It sends conversion data from your server to Meta alongside the browser pixel, improving measurement accuracy as browser tracking becomes less reliable.
Should I fix tracking before running ads?
Ideally, yes. Accurate conversion data is what allows you — and the ad platforms’ bidding systems — to optimize toward real results.
Related services
Works Best Alongside
Ready to Know What’s Really Working?
Let’s identify the opportunities that can move your business forward.