Channels run in isolation
Ads, email and SEO managed separately mean duplicate spend and mixed messages.
eCommerce marketing
eCommerce Marketing That Grows Revenue, Not Just Traffic
Traffic means nothing without profit. We run connected eCommerce marketing across Google, Meta, TikTok, email and organic search — so the right shoppers find your products, and more of them buy.
The problem
Why eCommerce Marketing Often Fails
Blended ROAS confusion
Without clean tracking, you can’t tell which products and channels actually profit.
One-and-done buyers
All budget on acquisition, none on retention, means paying full price for every order.
Creative that stops working
Ad fatigue sets in and performance decays without a testing pipeline.
Not sure where your eCommerce Marketing is leaking budget?Get a free audit with clear priorities — no obligation.
Free AuditThe Fecto approach
One Funnel, Every Channel Pulling Together
We manage your store’s marketing as a single funnel: acquisition through Google Shopping and paid social, conversion through optimized product pages, retention through email and remarketing — all measured against contribution margin, not vanity metrics.
- Discovery
- Product Page
- First Purchase
- Email & Retention
- Repeat Revenue
Profitable acquisition
Budget steered toward products and channels with real margin.
More repeat revenue
Email and retention flows that raise customer lifetime value.
Creative that keeps converting
A structured testing pipeline so ad performance doesn’t decay.
Clear numbers
Revenue, ROAS and cost per acquisition reported by channel and product.
What’s included
Everything Your eCommerce Marketing Program Needs
Channel strategyGoogle Shopping & Performance MaxMeta & TikTok advertisingRetargetingEmail marketing & flowseCommerce SEOProduct feed managementCreative testingPromotion & campaign calendarCustomer lifetime value trackingConversion trackingMonthly growth reviews
Platforms & expertise
Tools We Work In Every Day
ShopifyGoogle Ads & Merchant CenterMeta AdsTikTok AdsKlaviyoGoogle Analytics 4
How it works
From First Review to Scalable Growth
Diagnose
Review analytics, tracking, channel performance and margins.
Fix the foundation
Correct tracking, feeds and landing pages before scaling spend.
Launch & test
Run structured tests across channels, audiences and creative.
Scale & retain
Scale what profits, and build retention that compounds.
Why Fecto Digital
A Partner Measured on Outcomes
- Full-funnel strategy across paid, email and organic
- Optimization against margin, not just ROAS
- In-house creative testing process
- One partner for your entire growth engine
FAQs
eCommerce Marketing Questions, Answered.
Which channels should my store advertise on?
It depends on your products, margins and where your buyers research. We recommend a channel mix based on your data, then prove efficiency before scaling any channel.
How much should I spend on eCommerce marketing?
We model budgets from your average order value, margins and target growth rate, and recommend a starting level that can prove itself before increasing.
Do you manage email marketing too?
Yes. We build and manage retention flows and campaigns, because repeat purchases are usually where store profitability lives.
How do you report results?
Revenue, ROAS, cost per acquisition and repeat purchase rate, broken down by channel and product — in plain terms.
Related services
Works Best Alongside
Ready to Grow Store Revenue?
Let’s identify the opportunities that can move your business forward.