Dirty product feeds
Missing attributes, poor titles and wrong data suppress impressions and waste clicks.
Google Shopping management
Google Shopping Campaigns That Put Products in Front of Buyers
Shopping ads show your product, price and store at the exact moment someone is ready to buy. We manage Merchant Center feeds, campaign structure and bidding so your products win those moments profitably.
The problem
Why Shopping Campaigns Burn Budget
One ad group for everything
Bestsellers and slow movers bid the same, so winners are starved and losers overspend.
Bidding without product data
Smart bidding needs conversion values per product to spend intelligently.
Unmanaged disapprovals
Feed errors quietly pull products out of the auction without anyone noticing.
Not sure where your Google Shopping is leaking budget?Get a free audit with clear priorities — no obligation.
Free AuditThe Fecto approach
Feed, Structure and Bidding Done Properly
We start with the feed — titles, attributes, categories and data quality — then segment products by performance and margin, and feed conversion values into bidding so Google’s automation optimizes toward your profitable products, not just volume.
- Search
- Product Ad
- Product Page
- Purchase
- Revenue
More qualified clicks
Optimized feeds match products to the searches that actually buy.
Control over spend
Margin-aware segmentation directs budget to the products that earn it.
Fewer surprises
Feed monitoring catches disapprovals before they cost you sales.
Scaling with proof
Budgets grow when product-level ROAS supports them.
What’s included
Everything Your Google Shopping Program Needs
Merchant Center setupFeed optimizationProduct title & attribute strategyCampaign structure & segmentationPerformance Max for retailStandard Shopping campaignsCustom labels by margin & bestsellerBid & budget managementFeed error monitoringPromotions & sale setupsConversion value trackingProduct-level ROAS reporting
Platforms & expertise
Tools We Work In Every Day
Google Merchant CenterGoogle AdsGoogle Analytics 4ShopifyFeed management toolsLooker Studio
How it works
From First Review to Scalable Growth
Audit
Review feed quality, account structure and product performance.
Fix the feed
Optimize titles, attributes, categories and data quality.
Restructure & bid
Segment products and align bidding with margin and ROAS.
Monitor & scale
Catch feed issues early and expand the proven winners.
Why Fecto Digital
A Partner Measured on Outcomes
- Feed expertise most agencies skip
- Product-level margin in every bidding decision
- Connected to the rest of your Google Ads
- Transparent product-level reporting
FAQs
Google Shopping Questions, Answered.
What is the difference between Shopping ads and Search ads?
Search ads are text triggered by keywords. Shopping ads are built from your product feed and show image, price and store — reaching buyers further down the purchase decision.
Do I need Performance Max or standard Shopping campaigns?
Many stores benefit from both: standard campaigns give control over key products, while Performance Max extends reach. We recommend the structure based on your catalog and data.
Can you fix a disapproved Merchant Center account?
Yes. We diagnose the policy or data issue, correct the feed and manage the appeal process.
How do you improve Shopping ROAS?
Feed optimization, product segmentation, margin-aware bidding and cutting spend on products that don’t convert profitably.
Related services
Works Best Alongside
Ready to Win More Shopping Sales?
Let’s identify the opportunities that can move your business forward.